Our Business Practice
Rose & deJong’s business lawyers provide high-level, high-touch legal services to small- to middle-market companies in many industries.
Our business lawyers work as a team to ensure that each client’s needs and budgets are our highest priority. Unlike many law firms, small or large, we work as a team to ensure that our client’s legal matters are addressed quickly, efficiently and professionally, whether that is a simple contract review or a large M&A deal.
We are committed to constantly addressing cutting-edge legal issues that businesses face as a matter of course every day. By actively listening and understanding our clients’ businesses and the challenges they face, we put our business clients in a position to thrive and prosper.
General Counsel Services
Rose & deJong is as committed as our clients are to helping them become great companies. More than just answering questions or drafting contracts, we actively serve as key legal and strategic business advisors to businesses, always keeping clients’ goals out in front. Our clients all come to know that we answer difficult questions strategically and quickly. And we do it as a team, not as a group of sole practitioners. Our business lawyers know, like our clients do, that a strong team accomplishes much more than a lone wolf does. We actively meet as a team to discuss and resolve complex business issues, with creativity and flexibility rarely found with traditional law firms, small or large.
Our business clients operate in a variety of industries and include manufacturers, distribution and supply chain companies, restaurant groups, breweries, IT companies, and professional organizations. Most of our clients are in the lower end of the middle market with revenues between $20,000,000 to $100,000,000 but we are cost effective enough to provide top-quality services to smaller and start-up businesses as well.
Our general counsel services include: entity formation and joint venture organization; complex venture capital and start-up transactions; buy-sell, shareholder and operating agreements; shareholder and equity buy-out negotiations; complex and delicate negotiations; executive employment agreements and compensation arrangements; supply, distribution and non-disclosure agreements; franchise agreements; software and technology agreements; corporate governance and board of director advice.
“The Rose and deJong firm is full of extremely talented attorneys and staff delivering on-time and enthusiastic service in all areas of business. I chose Rose & deJong 17 years ago because I wanted to find a law firm that would give their undivided attention and ability to close a deal when time was of the essence, and they pulled it off. Through Rose & deJong’s representation I bought and sold over 50 franchise restaurants. The firm provides on time responses, good guidance on legal issues, and thorough preparation during transactions and litigation matters. Partnering with Rose and & deJong provided great results and was the greatest step to my own success.”
Pete Helf— Founder & CEO of H&K Partners, LLC
Mergers & Acquisitions
A purchase or sale of your business is usually the biggest transaction for an owner. Rose & deJong has an experienced M&A team that handles complex transactions from start to finish. We get involved at the beginning stages of deal structure and expressions of interest and continue our involvement through due diligence support and definitive agreements, all while actively pursuing a successful closing. We provide our clients with guidance, advice and critical analysis at each step.
We have represented a variety of clients on transactions, and as a result, we understand the importance of tailoring our services to the needs of each specific client. We hone in on each client’s unique goals. That’s true whether we are representing a one-time seller of a company or a private equity firm doing multiple transactions. We listen well, work hard and execute strategically.
We have handled transactions that span many industries, including: manufacturing, distribution, construction, food and beverage, hospitality – you name it. We pride ourselves in asking all the questions necessary to fully understand each business and how it fits within the industry. Our typical transactions fall within the lower end of the middle market with purchase prices between $2,000,000 and $50,000,000.
Our experience and team-based approach results in deals getting done efficiently, effectively and economically.
“My experience with Rose & deJong has primarily been in the mergers and acquisitions arena with numerous business sales and acquisitions over the last  years. Their counsel and advice have been outstanding which has led to each transaction moving along smoothly. The Rose & deJong team provides thorough work and promptly responds to clients for answers or advice at reasonable fees. No merger or acquisition transaction handled by the Rose & deJong team has resulted in any post-closing issues.”
Milt Kuyers—Founder & CEO of GMK Companies
Commercial Real Estate
The attorneys in Rose & deJong’s commercial real estate practice possess the kind of knowledge and expertise that can come only from experience. Whether our clients require our services to help manage a large real estate portfolio or assistance with a real estate matter that may arise in the course of their new or ongoing business, we stand ready to provide representation tailored to our clients’ specific needs in the full range of real estate matters. We work in all types of commercial properties – from retail to office to industrial – to provide the legal and strategic advice that is fundamental to our clients’ success.
Our attorneys represent both buyers and sellers in deals both large and small. From transaction structuring, contract negotiation and financing through due diligence, closing and beyond, we work with our clients every step of the way to ensure that they achieve their goals.
For our developer clients, we help them to build their business literally from the ground up by assisting with entity formation, investments, construction contract negotiation and all other needs that arise during the development process and property acquisition.
In addition to transactional work, our commercial real estate attorneys have significant experience in negotiating complex leases for all types of commercial properties from both landlords’ and tenants’ perspectives. Our attorneys expertly negotiate leases in a practical manner that moves deals forward while maintaining the edge that will help meet all of our clients’ needs.
At Rose & deJong, our attorneys understand that every real estate matter presents unique challenges, and our attorneys work collaboratively to analyze all of the angles and critical issues with a goal of providing service that is not only comprehensive and responsive, but also cost-effective.
Craft Brewery Law
Rose & deJong has years of experience providing cost-effective legal assistance to numerous craft brewers and brewpubs. Our team helps both established businesses and entrepreneurs navigate the complex regulatory schemes affecting craft brewers seeking to start, safeguard, or expand their operations. The brewing industry is one of the most heavily-regulated industries in the United States, and we are ready to assist you during each step of the federal, state, and local processes. We recognize the importance of the Wisconsin brewing tradition and are eager to assist clients working to make it stronger.
Rose & deJong is ready to help you form a strategic plan for each significant phase of your brewery’s development, whether it is formation, organization, sale, or dissolution. We can also assist you with transactional and operational matters, such as mergers, acquisitions, partnerships, sales, negotiating contracts, and developing operations.